"Running" a relationship involves the values,personnel and systems dedicated to maintaining a high-performance relationship.
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Q3: In the evolution of business relationships it's
Q4: Switching costs may temporarily "tie" a buyer
Q5: Superior performance,social ties and all other means
Q6: Satisfaction studies can be done by Web,telephone
Q7: The standards for preferred supplier are the
Q9: Always-a-share and lost-for-good represent polar ends of
Q10: Proactive satisfaction measures are necessary for firms
Q11: Satisfaction surveys add value to the system
Q12: Switching costs are the forgone value of
Q13: Firms have to stay in a relationship
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