If a company sums up the value of all its customers' future purchases,discounted back into today's dollar,the resultant picture of the value of the firm is called:

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The value of all customers' future purchases, discounted back into today's dollar, is referred to as customer equity. This is a measure of a company's overall value based on its customer base. It takes into account not just the current sales, but the potential for future sales from existing customers.

If a Company Sums Up the Value of All Its