Push strategies emphasize all of the following EXCEPT:
A) Trade promotions
B) Healthy margins
C) Using promotions to differentiate the brand effectively among end users
D) Selling aids for the channel
E) Advertising intended primarily to support salesmen's claims

Question

Quizplus · Accepted Answer

Push strategies place emphasis on promoting and persuading channel members to carry and promote a product, rather than directly targeting end-users. Therefore, using promotions to differentiate the brand effectively among end-users is not typically a focus of push strategies. The other options listed, such as trade promotions, healthy margins, selling aids for the channel, and advertising to support salesmen's claims, are all common components of push strategies.

Push Strategies Emphasize All of the Following EXCEPT