The major strength of a good in-house telemarketing operation is control.

Question

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With an in-house telemarketing operation, the company has complete control over the process, from training the telemarketers to the message they convey to leads and customers. This allows for greater flexibility and customization of the approach, leading to potentially better results. However, it also requires more resources, such as hiring and training staff, managing call lists, and providing infrastructure, compared to outsourcing telemarketing services.

The Major Strength of a Good In-House Telemarketing Operation Is