Among the media that may be used for direct marketing,only the telephone can qualify as a "stand-alone" medium.
Correct Answer:
Verified
Q4: In every situation,direct mail can provide a
Q5: Direct mail probably leads all other media
Q6: Direct mail is probably unmatched in terms
Q7: Prospector telemarketing can be used to reactivate
Q8: Response rates shrink mail coverage by 10
Q10: Direct mail can be used to sell
Q11: If a firm adopts a loose lead
Q12: Generally,rented lists tend to "go stale" in
Q13: Customer profiles tend to reside on the
Q14: Personal selling is the most important part
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