A tight lead strategy may combine _____ with _____ aimed at a focused list,as a direct response medium.
A) Direct mail; telemarketing
B) Advertising; direct mail
C) Telemarketing; advertising
D) "wicking"; advertising
E) Telequalifying; advertising

Question

Quizplus · Accepted Answer

A tight lead strategy generally involves direct response techniques aimed at a focused list, and direct mail and telemarketing are two effective direct response mediums that can be combined to achieve this goal. Option B is not ideal because advertising is not typically considered a direct response medium. Option C could work, but it puts more emphasis on advertising as the primary medium, which is not as effective for generating direct response leads. Options D and E are not commonly used strategies for lead generation.

A Tight Lead Strategy May Combine _____ with _____ Aimed

A Tight Lead Strategy May Combine _ with _ Aimed