Like other parts of the communications mix,trade shows must be guided by BOTH positioning AND action objectives.
Correct Answer:
Verified
Q5: Unlike consumers,business buyers often make purchases based
Q6: Any premium used regularly by the recipient
Q7: One advantage of the net is that
Q8: The efficiency of advertising is usually determined
Q9: Audience quality is more important than reach
Q11: Horizontal shows have proven to be the
Q12: Public relations and publicity are essentially the
Q13: Unlike creative strategies used in the consumer
Q14: National shows are usually the least expensive
Q15: CPM should always be the most important
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