During the growth stage,product differentiation may be employed in an attempt to stimulate:
A) Primary demand
B) Laggard buyers
C) Competition
D) Secondary demand
E) First-mover advantage

Question

Quizplus · Accepted Answer

During the growth stage, product differentiation is often employed to stimulate secondary demand, which is the demand for a specific brand within a product category, rather than primary demand, which is the demand for the product category as a whole. This strategy helps companies to attract customers from competitors by highlighting unique features or benefits of their specific brand.

During the Growth Stage,product Differentiation May Be Employed in an Attempt