Why is new product development a spanning process?
A) It links market requirements with internal processes such as manufacturing
B) It can serve to carry market requirements to those managers in charge of internal processes
C) It links customer requirements with internal processes such as financial management
D) It can manage conflict so that it has a positive effect on the firm
E) It recognizes the importance of communicating customer requirements across the firm in order to develop a market orientation
Correct Answer:
Verified
Q30: Which of the following BEST describes market
Q31: Creating partnering relationships with other functional areas
Q32: There is no customization at all in
Q33: The collectively held values,ideology and social processes
Q34: Which of the following is an outside-in
Q36: The Total Quality Management movement of the
Q37: Market sensing is typically achieved through all
Q38: Which of the following is an inside-out
Q39: When internal partnering is developed,customer satisfaction becomes:
A)
Q40: The ability to anticipate market requirements before
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