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Which of the Following Statements About Market Orientation Is FALSE

Question 52

Multiple Choice

Which of the following statements about market orientation is FALSE?


A) It produces products at the lowest possible cost, compromising quality
B) It needs processes that link internal processes with the customer
C) It enables firms to be superior in product development
D) It is the principal cultural foundation for successful learning
E) It enables firms to adapt more quickly in turbulent industries

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