The marketing function may serve multiple vertical or geographical markets in a(n):

Question

Quizplus · Accepted Answer

In a matrix organization, employees may have dual reporting relationships and may serve multiple vertical or geographical markets simultaneously. This allows the marketing function to operate more flexibly and efficiently, as it can draw resources from different parts of the organization as needed to address the specific needs of different markets. In contrast, functional, product, divisional, and hierarchical organizations tend to be more siloed in their approach, with marketing resources allocated based on the needs of a particular department, product line, or geographic region.

The Marketing Function May Serve Multiple Vertical or Geographical Markets