A firm may introduce a new product into a limited market so that it can test the effectiveness of the marketing campaign and so that it can make sure that operational issues,such as the training of service personnel,are working appropriately by employing:

Question

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Rolling launches involve introducing a new product into a limited market to test its effectiveness before expanding the product to larger markets. This approach allows the firm to monitor operational issues and test marketing campaigns on a small scale, allowing for adjustments before launching on a larger scale. The other options (experiments, benchmarking, experimental marketing, and learning laboratories) do not specifically address the need to test a new product in a limited market before a full launch.

A Firm May Introduce a New Product into a Limited