Company A,a large fast-food chain allows Company B,a hotel chain to offer some of its specialty burgers in the room service menu.This is an example of

Question

Quizplus · Accepted Answer

This is an example of market development, where Company A is expanding its market by offering its products in new settings or through new channels, in this case, through a hotel chain's room service menu, without changing its product.

Company A,a Large Fast-Food Chain Allows Company B,a Hotel Chain