The focus group is best used to generate ideas,gain insights into customer needs/constraints and identify possible market opportunities.
Correct Answer:
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Q1: Many companies find that it is much
Q2: A "good" market segment is identifiable,accessible and
Q4: Customer lifetime value is an estimate of
Q5: SIC is based on a six-digit hierarchical
Q6: For identifying unmet customer needs for guiding
Q7: Computerized data warehouses have made it much
Q8: Ideally,the focus group moderator would be the
Q9: Data mining describes the process of using
Q10: Business marketing research is a useful tool
Q11: Most business marketers find it difficult to
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