What is the limitation of using personal interview as a survey tool?
A) Feedback from physical stimuli cannot be ascertained
B) Does not allow good depth of questioning and probing
C) Answers cannot be clarified
D) Feedback from product demonstrations cannot be ascertained
E) The expense of sending interviewers to the field to secure elusive appointments
Correct Answer:
Verified
Q30: Surveys can be administered to customers through
Q31: Ideally,firms should allocate their marketing budget to
Q32: Query tools and exploratory techniques are used
Q33: Leading companies periodically profile their top accounts
Q34: What is account retention?
A) It is the
Q36: This is a questionnaire administered to a
Q37: Focus groups accomplish all of the following
Q38: In terms of focus groups,a(n)_,an experienced professional,often
Q39: In terms of network payoffs,first of all,every
Q40: The ability to listen actively and identify
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents