To identify unmet customer needs for guiding new product development,which of the following face to face methods can be more economical?

Question

Quizplus · Accepted Answer

One-on-one interviews are generally more economical than focus groups because they require fewer participants and can be conducted more efficiently. Mail, telephone, and internet methods may also be cost-effective, but they lack the personal interaction that can help to uncover detailed customer needs and preferences.

To Identify Unmet Customer Needs for Guiding New Product Development,which