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What Is Purchasing Mentality

Question 63

Multiple Choice

What is purchasing mentality?


A) Serving customers in a segment that values economy
B) It refers to marketing efforts to secure a valued categorization in the mind of a customer
C) Some buyers simply seek the lowest price on tightly defined products
D) Having a broad view of supply in the value creation process
E) Buyers give importance and performance ratings based on price criteria

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