Sellers often seek to secure a preferred position in the customer's mind through:

Question

Quizplus · Accepted Answer

Positioning refers to the process of establishing a distinct image in the customer's mind for a particular product or brand. By positioning themselves effectively, sellers can stand out from their competitors, differentiate themselves, and establish a preferred position in the customer's mind. This can result in increased customer loyalty and higher sales. Focusing, segmenting, and factoring are all important concepts in marketing, but they do not directly relate to securing a preferred position in the customer's mind. Sugging is an unethical practice that involves selling goods or services under the guise of research or survey participation, and is not a legitimate marketing strategy.

Sellers Often Seek to Secure a Preferred Position in the Customer's