While buying agents respond strongly to financial and/or performance risks associated with purchase,social risks are of little or no concern.
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Q2: Creation of cross-functional teams influences buying.
Q3: A low-risk decision is either one with
Q4: Organizational markets are relatively small in terms
Q5: Formalization affects the latitude that a buying
Q6: Self-orientation and company orientation operate independently.
Q8: Today,the best marketing strategy is to determine
Q9: In terms of the buying center,decisions concerning
Q10: There is no connection between a buyer's
Q11: Organizational buyers reduce their perceptions of risk
Q12: Organizational buying theories emphasize how people make
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