In organizational buying,the _____ starts the purchase process by recognizing the need.

Name: In organizational buying,the _____ starts the purchase process by recognizing the need.
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Question

Quizplus · Accepted Answer

The initiator starts the purchase process by recognizing the need and bringing it to the attention of the organization. The controller approves the purchase, the influencer provides input or advice on the purchase decision, the gatekeeper controls access to information, and the purchasing agent makes the actual purchase.

In Organizational Buying,the _____ Starts the Purchase Process by Recognizing