According to the expanded buying determinants theory,which of the following is an organizational factor that influences buyer behavior?
A) Choice of reward
B) Role expectations
C) Buyer's experience
D) Valence of reward
E) Probability perceptions

Question

Quizplus · Accepted Answer

Role expectations refer to the accepted behavior patterns associated with a particular position within an organization. These expectations can influence the purchasing decisions of a buyer who is responsible for making purchases on behalf of an organization.

According to the Expanded Buying Determinants Theory,which of the Following