According to the expanded buying determinants theory,which of the following is an individual factor that influences buyer behavior?
A) Cross-functional purchasing teams
B) Extrinsic reward systems
C) Corporate culture
D) Choice of reward
E) Role expectations

Question

Quizplus · Accepted Answer

The expanded buying determinants theory includes individual factors that influence buyer behavior, among which the "choice of reward" is an individual factor. This refers to the personal incentives or benefits that an individual might seek when making a purchasing decision, reflecting personal preferences, motivations, or the perceived value of the reward.

According to the Expanded Buying Determinants Theory,which of the Following