Buy-class refers to:
A) The type of buying decision, based on the experience of the buyer with a purchase of a particular product or service
B) The series of steps people go through when making a decision, beginning with problem recognition
C) Searching for and evaluating alternatives and selecting a solution which is then implemented and evaluated
D) Defining the type of product the organization needs
E) Acquisition and analysis of proposals, receiving and reviewing bids from each contractor

Question

Quizplus · Accepted Answer

Buy-class refers to the type of buying decision and specifically refers to the experience of the buyer with a particular product or service. It recognizes that not all buying decisions are the same and that some buyers may require a different level of engagement or information depending on their familiarity with the product or service.

Buy-Class Refers To