A strategic partnership results when both buyers and sellers have strong interests in maintaining an ongoing exchange.
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Q13: Reciprocation is typically an important tool for
Q14: The value of any system depends on
Q15: Relationship building is simplified by the fact
Q16: Since integrity,fairness,loyalty,flexibility and other "ethical intangibles" cannot
Q17: The factors selected for tracking and/or measurement
Q19: A successful JIT relationship requires the supplier
Q20: Often the profit impact from purchasing and
Q21: All of the following statements about transactional
Q22: Some business marketers choose not to sell
Q23: Transactional exchange,also called _,is severely limited by
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