These software suites assist marketer efforts to collect and store accessible data on each account; evaluate customer,program and product performance; and support the development of customized services to maximize the long-run profitability of each account.

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CRM systems, or customer relationship management systems, are specifically designed to assist marketing efforts by collecting and storing accessible data on each account, evaluating performance, and developing customized services to maximize long-term profitability. While relational database systems may be used to store data, they do not offer the same level of customization and support for marketing efforts as CRM systems. JIT systems, supply chain management systems, and delivery systems are not directly related to marketing and customer relationship management.

These Software Suites Assist Marketer Efforts to Collect and Store