Firms make a strategic choice to use distributors or their own sales force,outside research agencies or their own research department,third-party logistical services or their own traffic department,contract suppliers or inhouse manufacturing and much more in:

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Vertical integration allows firms to have more control over their entire supply chain, from raw materials to distribution. By owning and managing the different stages of production and distribution, firms can ensure quality, timeliness, and cost efficiency. This is particularly important in industries with high levels of competition, where firms need to differentiate themselves to stay ahead. However, vertical integration may also increase the firm's fixed costs and require significant investments in infrastructure, which may not be feasible for all firms.

Firms Make a Strategic Choice to Use Distributors or Their