Compared to families in which all members of the household are involved in every purchase,business purchasing decisions involve one or two people,who are at the top of the firm.

Question

Quizplus · Accepted Answer

Business purchasing decisions often involve multiple individuals or a buying center, consisting of members from different departments and levels of authority, rather than being limited to one or two people at the top of the firm.

Compared to Families in Which All Members of the Household