Compared to individual consumers,business customers:
A) Have less stringent standards for judging a vendor
B) Are more in number
C) Are more likely to be geographically concentrated
D) Have lower purchasing power
E) Are less important to the financial success of the business marketer

Question

Quizplus · Accepted Answer

Business customers are more likely to be geographically concentrated compared to individual consumers as businesses tend to operate in specific locations and industries. This means that business marketers need to focus on identifying the specific locations where their target customers are concentrated and tailor their marketing strategies accordingly.

Compared to Individual Consumers,business Customers