Marketing is BEST described as a(n)_____ process.
A) Sales
B) Profit-maximizing
C) Cost-minimizing
D) Integrative
E) Internal

Question

Quizplus · Accepted Answer

Marketing is an integrative process that involves bringing together different aspects of a business such as product development, pricing, promotion, and distribution in order to create value for customers and achieve organizational goals. It involves understanding and satisfying the needs and wants of customers through research, planning, implementation, and evaluation. Marketing is not just about sales or profit-maximizing, but about creating a meaningful connection between a brand and its target audience. Cost-minimizing and internal processes are not accurate descriptors of marketing.

Marketing Is BEST Described as A(n)_____ Process