Marketing firms strive to ensure that people are aware of their products because people assume that if they have heard about certain products, the products will work well. Which of the following biases are the marketing firms trying to take advantage of?
A) Creativity
B) Availability
C) Fundamental attribution error
D) Representativeness
E) Inclusion

Question

Quizplus · Accepted Answer

Marketing firms are taking advantage of the availability bias, where people tend to believe that things they are more aware of are more important or more likely to be true. By ensuring that people are aware of their products, marketing firms are trying to make people believe that their products are better than others simply because they have heard of them.

Marketing Firms Strive to Ensure That People Are Aware of Their