___________ involves the capacity of a given communication medium to convey information and promote understanding.
A) Media richness
B) Media noise
C) Media expense
D) Media exposure
E) Media competence

Question

Quizplus · Accepted Answer

Media richness refers to the amount and depth of information that can be conveyed through a communication medium. The richer the medium (e.g. face-to-face conversation), the more information can be conveyed and the more understanding can be promoted. Media noise refers to any interference that can hinder effective communication, media expense refers to the cost associated with using a particular medium, media exposure refers to the reach or audience of a medium, and media competence refers to the ability to effectively use a particular medium.

___________ Involves the Capacity of a Given Communication Medium to Convey