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The Advertising Committee for a Politician Is Going Door to Door

Question 52

Multiple Choice

The advertising committee for a politician is going door to door and asking people to put a big, ugly election sign on their lawn.If the people refuse, they ask them if they would consider putting a smaller sign on the lawn.The staff is using


A) the foot-in-the-door technique.
B) the door-in-the-face technique.
C) the elaboration likelihood model.
D) a negative appeal.

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