Susan drives by an unusually colorful apartment building each day on her way to and from work.Initially, she does not think much of the structure and has a mild dislike for it.However, after several months of commuting, she starts to like the apartment building and is even considering renting an apartment there.This change in Susan's feelings about the building best demonstrates

Question

Quizplus · Accepted Answer

The mere exposure effect is the tendency for people to develop a preference for things simply because they are familiar with them or have been exposed to them repeatedly. In this scenario, Susan's initial dislike for the colorful building may have been due to the fact that it was unfamiliar, but over time, seeing the building every day may have caused her to develop a preference for it. This is an example of the mere exposure effect.

Susan Drives by an Unusually Colorful Apartment Building Each Day