Mark, the sales manager at Lance Motors, has called for a meeting with all his sales representatives. He wants to give them feedback and set new guidelines regarding their annual targets. In the transmission phase of communication, Mark plays the role of a ________.
A) recipient
B) sender
C) messenger
D) receiver

Question

Quizplus · Accepted Answer

The sender is the person or group wishing to share information with some other person or group.

Mark, the Sales Manager at Lance Motors, Has Called for a Meeting