When does the maturity stage begin in the product life cycle?
A) When market demand peaks because most customers have already bought the product
B) When the product has yet to gain widespread acceptance in the target market
C) When advancing technology leads to the development of a more advanced product
D) When many customers buy a product for the first time, increasing the demand rapidly

Question

Quizplus · Accepted Answer

The growth stage ends and the maturity stage begins when market demand peaks because most customers have already bought the product (there are relatively few first-time buyers left). At this stage, demand is typically replacement demand.

When Does the Maturity Stage Begin in the Product Life