A new product development team for Fountain Cards Limited includes an artist whose job it is to draw the illustrations that will accompany new cards. This artist is acting according to his/her ________.

Question

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Members of cross-functional teams are expected to perform group roles relevant to their special areas of expertise. In cross-functional teams at Hallmark Cards, it is the role of writers on the teams to create verses for new cards, the role of artists to draw illustrations, and the role of designers to put verse and artwork together in an attractive and appealing card design.

A New Product Development Team for Fountain Cards Limited Includes