Fern Motor Co. brings together senior managers from its marketing, R&D, manufacturing, accounting, and finance departments to work on a project as a team, to design a new type of sport utility vehicle. In this scenario, Fern Motor Co. creates a ________.
A) cross-functional team
B) vertically integrated team
C) mass-production team
D) standing committee

Question

Quizplus · Accepted Answer

To address recurring problems effectively, managers are increasingly using permanent integrating mechanisms such as cross-functional teams. An example of a cross-functional team is a new product development committee that is responsible for the choice, design, manufacturing, and marketing of a new product.