Managers of Matrix Ltd. attempted to give the organization a competitive advantage by driving the production costs to as low a level as possible. We can say that the organization is pursuing a differentiation strategy.

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With a low-cost strategy, managers try to gain a competitive advantage by focusing the energy of all the organization's functions on driving the company's costs down below the costs of its industry rivals. With a differentiation strategy, managers try to gain a competitive advantage by focusing all the energies of the organization's functions on distinguishing the organization's products from those of competitors on one or more important dimensions.