When Electrix, Ltd., sells its TVs and DVD players using the same basic marketing approach in various countries, it is pursuing ________.
A) a multidomestic strategy
B) a focused low-cost strategy
C) a global strategy
D) vertical integration

Question

Quizplus · Accepted Answer

If managers decide that their organization should sell the same standardized product in each national market in which it competes, and use the same basic marketing approach, they adopt a global strategy.