An organization decides to ask three advertising agencies to pitch a proposal to handle the organization's business, instead of asking all of the advertising agencies in the city where this organization's headquarters is located to pitch the account. What type of decision does this represent?
A) Programmed
B) Nonprogrammed
C) Satisficing
D) Certainty

Question

Quizplus · Accepted Answer

When managers satisfice, they consider only a limited number of alternatives, and make an acceptable choice among them, rather than considering every possible alternative. When managers satisfice, they search for and choose acceptable, or satisfactory, ways to respond to problems and opportunities rather than trying to make the optimal decision.

An Organization Decides to Ask Three Advertising Agencies to Pitch