Customers repeatedly choose to purchase Max Drive products instead of several less expensive substitutes produced by competitors. We can thus attribute a high level of ________ to Max Drive.
A) demographic force
B) brand loyalty
C) potential competition
D) distributor loyalty

Question

Quizplus · Accepted Answer

Brand loyalty is customers' preference for the products of organizations currently existing in the task environment.

Customers Repeatedly Choose to Purchase Max Drive Products Instead of Several