Britney, a manager in an advertising firm, was assigned a team and asked to come up with ideas for an advertising campaign.Britney briefed her team and outlined the purpose of the brainstorming clearly after which she asked the members to individually generate ideas and bring their list to the next meeting.In the second meeting, the ideas were compiled, doubts clarified, and ideas built-on after which the members were then asked to individually rank the ideas and submit the list to Britney, who tabulated the scores and created a list of the five best ideas.Britney adopted _____ to generate the ideas.
A)cross-training
B)conflict management
C)positional rotation
D)cognitive bias
E)nominal group technique

Question

Quizplus · Accepted Answer

Britney used the nominal group technique, in which team members individually generate ideas, bring their list to the next meeting, compile the ideas, clarify doubts, build-on ideas, and then individually rank the ideas. This technique encourages individual participation while eliminating groupthink and encourages creativity.

Britney, a Manager in an Advertising Firm, Was Assigned a Team