Firms pursuing the global strategy and the transnational strategy disperse each value creation activity to its optimal location in the world.

Question

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Both the global strategy and the transnational strategy involve dispersing value creation activities to their optimal location in the world. The global strategy mainly focuses on achieving economies of scale and scope through centralization of core activities, while the transnational strategy seeks to balance global integration and local responsiveness by decentralizing certain activities to better adapt to local market conditions.

Firms Pursuing the Global Strategy and the Transnational Strategy Disperse