Firms should build a strong corporate culture and an informal management network for transmitting information and knowledge within the organization if they are pursuing a(n):

Question

Quizplus · Accepted Answer

Building a strong corporate culture and informal management network are important for firms pursuing a transnational strategy, which involves balancing the need for global integration and local responsiveness. Such firms need to be able to share knowledge and ideas across different regions and cultures, and a strong corporate culture and management network can help facilitate this. Localization and global standardization strategies may not require as much emphasis on creating a strong corporate culture and management network, and an international strategy may not be as complex in terms of balancing global integration and local responsiveness.

Firms Should Build a Strong Corporate Culture and an Informal