Which of the Following Statements Is False

Which of the following statements is false?

A) Product reliability may be a more important attribute in most advanced countries.
B) Consumers in highly developed countries tend to build a lot of extra performance attributes into their products.
C) Consumers in the most developed countries are often not willing to sacrifice their preferred attributes for lower prices.
D) Consumers in the most advanced countries often shun globally standardized products that have been developed with the lowest common denominator in mind.