The expertise,competencies,and skills of established retailers in a nation,and their ability to sell and support the products of international businesses is referred to as their:

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Channel quality refers to the expertise, competencies, and skills of established retailers in a nation, and their ability to sell and support the products of international businesses. It reflects the effectiveness of the distribution channel in reaching target customers and promoting customer loyalty. Factors affecting channel quality include the availability of trained salespeople, the quality of the point-of-sale material, the level of after-sales service, and the reputation of the channel itself.

The Expertise,competencies,and Skills of Established Retailers in a Nation,and Their