When firms in the consumer goods industry are trying to sell to a large segment of the market they favor a:

Question

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Firms in the consumer goods industry trying to sell to a large segment of the market favor a pull strategy. This involves creating demand for their products through advertising and other forms of promotion, which will then lead consumers to actively seek out and purchase their products. This approach is particularly effective for consumer goods that are widely available and have a broad appeal, such as food, household products, and personal care items.

When Firms in the Consumer Goods Industry Are Trying to Sell