If a firm is facing long distribution channels,the firm should choose a _____ strategy.

Question

Quizplus · Accepted Answer

A long distribution channel means that the product has to go through several intermediaries before reaching the end customer. This could result in higher prices for the end customer and also lower profit margins for the firm. In such a scenario, pull strategy is the best choice as it focuses on creating demand for the product directly with the end customer, thereby reducing the dependence on intermediaries. Pull strategy involves using advertising, promotions, and other marketing techniques to create brand awareness and generate demand for the product. As a result, the end customer directly asks for the product, and the intermediaries play a less critical role. This approach can help the firm to reduce costs, increase sales, and improve profit margins.

If a Firm Is Facing Long Distribution Channels,the Firm Should