If media availability is limited,a firm should:

Question

Quizplus · Accepted Answer

In situations where media availability is limited, firms should focus on using push strategies, which involve primarily engaging with wholesalers and retailers to push their products to consumers. This is in contrast to pull strategies, which rely on consumer demand to pull products through the supply chain. Since media availability is limited, it may be difficult for a firm to generate significant consumer demand through advertising, making a push strategy more effective. In addition, the firm may want to consider a longer channel to reach more wholesalers and retailers, increasing the reach of their push strategy.

If Media Availability Is Limited,a Firm Should