A large-scale entrant is more likely than a small-scale entrant to be able to capture first-mover advantages associated with:

Question

Quizplus · Accepted Answer

Demand preemption is a first-mover advantage that is typically associated with large-scale entrants. This advantage allows these firms to establish a customer base and market dominance before smaller firms have the opportunity to enter and compete. Large-scale entrants have the resources and financial backing to invest heavily in marketing and advertising in order to capture a significant share of the market early on.

A Large-Scale Entrant Is More Likely Than a Small-Scale Entrant